![]() ![]() If you bundle all this information together in a media kit, you’ll cut down on the number of people reaching out to you. Ordinarily, a journalist might reach out to the leaders of your organization, asking the same basic questions about your company history and requesting quotes. Making a media kit accessible on your site also increases your own convenience. With the details readily available, it’s easier and more convenient to write a feature. Having a media kit on your website increases the likelihood that a journalist or blogger will write about you. It means more people will be exposed to your brand, and you’ll likely earn a link that passes referral traffic your way.Ī media kit streamlines this in several ways: Accessibility Being mentioned in the media in the form of reviews, announcements, press releases and industry-focused discussions is almost always good for your brand. There are several advantages to creating a media kit, all of which focus on improving the benefits of appearing in the press. If properly assembled and easy to access, a media kit can make it more likely that your business appears in published articles, and increase the correctness and consistency of how your business is presented. ![]() The “press” here could be practically anyone, from national news organizations to local bloggers. Related: Media relations insights from “The Fourth Estate” What is a media kit (aka press kit)?Ī media kit, also known as a press kit, is a set of materials, images, content, files and information related to a company or organization (and sometimes, an individual), all organized for use by the press. If you know how to create and popularize a media kit, you can capitalize on its utility, and get featured more frequently and more accurately in the press. ![]() It’s the not-so-secret source of high-resolution images, detailed information on how and why the company started and even quotes to make the article more immersive. Have you ever wondered how media outlets, bloggers and other professionals are able to write about major brands with such speed and accuracy? Most writers couldn’t do this without the help of a media kit. ![]()
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